A major digital project for the botanika Bremen

May 30, 2024

Bremen

At the botanika in Bremen, the landscapes of Asia meet an interactive world of experience and live animals in huge glass halls. Until now, the 6,000^m2 exhibition space has been mostly analogue - mainly using text panels. In a project lasting more than a year, an extremely complex digital level has now been introduced, which will transport the exciting content via mobile devices, terminals and elaborate, interactive projections in future.

Six digital tracks

Due to its wide range of topics, the botanika offers several points of contact in terms of content. It would therefore have been a shame to limit ourselves to just one of them. Visitors can therefore choose before their tour whether they want to experience the exhibition together with a historical butterfly researcher, an animal keeper, a species conservationist, a mysterious plant creature, a traveller or a Buddhist mentor. Each of the six protagonists appears virtually on the audience's mobile devices and involves them in a dialogue.

The content communication techniques are also very different:
For example, the zookeeper's tour relies on elements of the escape game, while the butterfly researcher lets the audience experience the tour with the help of an interactive travel diary. The conservationist prefers to communicate via chat and video messages. And if you opt for the tour with the mentor, editorial content takes a back seat in favour of meditation and mindfulness exercises.

Selection screen for a total of 6 tours — Selection screen of a total of 6 tours, plus tours in easy language, audio description, sign language and a tour without stairs

Wheel of mindfulness — Those who turn the wheel of mindfulness can continue their journey with Patrick.

Notebook from Lucia — The butterfly researcher Lucia has left many notes and clues in her notebook.

Floor plan map — On Markus Reise, visitors orientate themselves using floor plan maps.

Screenshot of Erik's trip — Erik shows his favourite places. Here, visitors can select symbols with which they can immerse themselves as an avatar in the analogue-digital world of diversity.

Fantasy creatures that can be moved with gestures in the immersive "world of diversity" — Fantasy creatures that can be moved by gestures
in the immersive "world of diversity"

Immersion
The scenography is not the only thing that immerses you in the "botanika" experience: The crowning glory of each of the six tour lines is the "World of Diversity".
This is an immersive 180-degree projection that reacts to users by recognising their gestures: During their tour, visitors create a digital fantasy creature on their mobile device, which they can transfer to the surrounding digital jungle landscape and then animate using their own body movements. Great fun - especially for the young audience.